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Measuring communication channel experiences and their influence on voting in...

Prof Paul Baines Summary of a research paper by Paul Baines, Professor in Political Marketing at Cranfield School of Management Political parties can track customer responses to customer experience...

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Releasing the power of social media

Cameron Gunn gives a summary of the research Radley Yeldar have conducted with the FTSE 100 and how they were using social media across five key social media channels for their corporate...

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Customer Experience Insight and Optimisation PhD Opp – apply by 8 Mar

Cranfield School of Management – one of Europe’s top management schools – is inviting applications to undertake a PhD on the above research project, offered by the Centre for Strategic Marketing and...

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Adapting to a Social World: Insurance

Stephen Mitchell, Digital Strategy Director explains how Aviva has been developing its digital strategy over the past year. Their dedicated Digital Response Unit demonstrates Aviva’s commitment to...

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Delivering and Managing Global Customers through Channel Partnerships

Martin Snell, Global Channel Business Manager at BP talks about Castrol Lubricants’ 10 year plan which focuses on their route to market via select distributors and strategic relationships with...

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Managing Channels for Key Accounts

Mark Stanton, Key Account Director at Trend Control Systems explains how the organisation is developing its brand to supply products, service and support to end users as joint propositions with...

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Delivering and managing global customers through channel partnerships

Christine Barratt explains how Channel Metrics have worked with BP Lubricants on creating customer maps – where customers are and which customers would be best served through which channel. They have...

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Measuring communication channel experiences and their influence on voting in...

Prof Paul Baines Summary of a research paper by Paul Baines, Professor in Political Marketing at Cranfield School of Management Political parties can track customer responses to customer experience...

View Article

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