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Prof Paul Baines Summary of a research paper by Paul Baines, Professor in Political Marketing at Cranfield School of Management Political parties can track customer responses to customer experience...
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View ArticleDelivering and managing global customers through channel partnerships
Christine Barratt explains how Channel Metrics have worked with BP Lubricants on creating customer maps – where customers are and which customers would be best served through which channel. They have...
View ArticleMeasuring communication channel experiences and their influence on voting in...
Prof Paul Baines Summary of a research paper by Paul Baines, Professor in Political Marketing at Cranfield School of Management Political parties can track customer responses to customer experience...
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